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Product
Development Process
The BTG Product
Development Process Template is a 5
Stage, 14 page document including
process flow charts and an
organizational structure diagrams
for new product development.
This Product Development Process (PDP)
is based on the process studied at
the top Business Schools across
North America and adapted into the
Corporate sector by both Fortune 500
Companies as well as smaller to
medium sized organizations committed
to the fundamentals of sound
business practice management. It
is essentially a blueprint for
taking products from idea to launch.
The diagram on the following page
illustrates the structure of the
process. With very minor
modifications the PDP is adaptable
and can include new product from an
outside manufacturer or supplier.
The process consists of a series of
stages, where a designated
cross-functional project team works
on the development of a product
through stages within the process,
where management reviews the
completed work and makes decisions
about the future of each product
project. The process is designed to
weed out weak product ideas early,
allowing important resources to be
focused on more promising products.
The process has four stages of
evaluation that begins in the
conceptual stage. It should be noted
that very few products make it
through and become actual products.
This PDP is seen as superior to a
“linear production line”, where
ideas are often pushed through the
development process regardless of
how attractive they are. It is
estimated that only one of every ten
product ideas actually becomes a
commercial success, possibly fewer.
A second advantage of this type of
process is that every project is
evaluated in the same manner, and
project teams know exactly what is
required of them at all points along
the way. A set of “deliverables” is
identified for each stage, and the
project team must provide these in
order for the product to pass
through to the following stage. The
managers assigned to review the
project, use the deliverables to
evaluate the attractiveness of the
project using a set list of
criteria. The Marketing Manager may
differ from stage to stage, and must
have the authority to commit the
necessary resources for the next
stage.
This process is meant to be a
starting point for your Company to
implement and will lead to PDP
modifications and improvements that
will transform your PDP into an
efficient and effective process for
developing successful new products.
It is also imperative that the
existing products and/or product
lines be subject to the similar
screening process on a timeline that
dovetails with the annual Strategic
Planning
Process. Should existing products be
updated? Do they have a broader
application? Do they continue too be
profitable and so forth.
Through this ‘business process
reengineering’ template your
Company will embrace a Product
Development Process that integrates
both the Marketplace as well as all
essential functional areas of your
company.
Buy your copy of
BTG's Product Development Process
by clicking the buy now link
below. This document will be
electronically send you in e-book
format after successful payment.
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for more details on purchasing this
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Product
Development Process $229.00 US
(14 pages)
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Value! Buy All 5 BTG
Templates $799.00 US
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